They trust us

"It’s not often that the watch market under 500 gets a truly unique and worthwhile addition. If you are ready for something that stands out, DRACO is the way to go."

- British GQ

"This fresh London-based brand, might just be one of the most exciting brands to look out for this year.


It’s a very unique watch, with an interesting design and looks pretty cool. The leather band is really, really comfortable.”


most durable luxurt watch


The question remains, can we deliver the promised quality?

Many of the well-known luxury watch brands that use the same
suppliers as us, have timepieces that cost up to 5000£, or even 10000£ if using a chronograph movement.

So, by building a direct relationship with these same suppliers used by luxury brands, designing our products in-house, and using Quartz movements that are equally reliable but much cheaper in comparison, we are able to deliver a timepiece that looks and feels worth several thousands, but costs only a fraction of the price.

Direct to consumer

While traditional brands use a model that changes several hands and ends up with a price tag unnecessarily marked up several times over the actual cost, we as an independent brand, work with a direct-to-consumer model, in other words there are no intermediaries involved. So not only are we able to get rid of unnecessary mark-ups and provide a competitive offer, but we also control every part of the product experience, to make sure only the best reaches our customers.