Watches

The DRACO London journey began with a rebellious spirit and a simple... 

Perhaps a better name would be 'we-lost-our-mind' warranty, or 'i'm not very good at this business stuff', and although we don't have the most expensive items, we stand behind the quality of our products - because we believe in relationships that last longer than your favorite TV show binge.

Bracelets

We use a variety of high-quality materials such as steel, semi-precious natural... 

We cut prices, not quality.

As an independent brand, we cut down on costs by selling directly to consumers. This means no unnecessary mark-ups, competitive pricing, and full control over product quality from start to finish.

Our biggest flex?

Since 2020, we've had only 3 refunds:

  • Mistaken Item: Corrected the mistake, issued a full refund, let customer keep product, and provided a discount code.
  • Value Discrepancy: Issued a full refund and a discount code, used for a repurchase.
  • Pre-Arrival Refund: Requested refund before arrival, but praised the watch upon receipt.