"It’s not often that the watch market under 500 gets a truly unique and worthwhile addition. If you are ready for something that stands out, DRACO is the way to go."
- British GQ
"This fresh London-based brand, might just be one of the most exciting brands to look out for this year.
- ORACLE TIME
“It’s a very unique watch, with an interesting design and looks pretty cool. The leather band is really, really comfortable.”
- WATCH ADDICTION
The question remains, can we deliver the promised quality?
Many of the well-known luxury watch brands that use the same suppliers as us, have timepieces that cost up to 5000£, or even 10000£ if using a chronograph movement.
So, by building a direct relationship with these same suppliers used by luxury brands, designing our products in-house, and using Quartz movements that are equally reliable but much cheaper in comparison, we are able to deliver a timepiece that looks and feels worth several thousands, but costs only a fraction of the price.
Direct to consumer
While traditional brands use a model that changes several hands and ends up with a price tag unnecessarily marked up several times over the actual cost, we as an independent brand, work with a direct-to-consumer model, in other words there are no intermediaries involved. So not only are we able to get rid of unnecessary mark-ups and provide a competitive offer, but we also control every part of the product experience, to make sure only the best reaches our customers.